Anticipated Economic Impact for Wisconsin from the 2025 Draft in Green Bay
The 2025 Draft is set to take place in Green Bay, Wisconsin. It will bring an estimated 240,000 visitors to the region and have an economic impact of $90 million on the state.
This influx presents a significant opportunity for local businesses, including our bakery, grocery, brewery, and other community partners at Valley. By planning ahead, you can maximize visibility, boost sales, and create memorable experiences for visitors and locals alike.
Lessons from Detroit’s 2024 Draft Experience
Detroit’s successful hosting of the 2024 Draft provides valuable insights for Green Bay businesses. The event attracted 775,000 attendees and generated an economic impact of $213.6 million for the city and surrounding areas. (CBS News)
Notably, $161.3 million of this revenue came from visitors, with over 60% retained locally— which highlights the potential benefits for businesses in host cities. Green Bay businesses can leverage these insights by preparing tailored promotions, engaging visitors, and collaborating within the community.
How Our Draft Playbook Can Inspire Creativity and Draw in Football Lovers
To help our bakery, grocery, brewery, and other community partners make the most of this opportunity, we created the 2025 Valley Draft Playbook.
This playbook offers creative inspiration and business strategies to engage football fans, including:
- Themed Menu Items: Football-shaped cookies and limited-edition draft treats.
- Game Day Specials: From sweet to savory, we have all the flavors to satisfy your patrons.
- Unique Packaging: Custom packaging tied to football.
Business Resource Kit: Tools for Success
The Greater Green Bay Chamber’s 2025 Draft Business Resource Kit provides businesses with marketing strategies, event opportunities, and promotional tools to capitalize on the Draft’s economic impact.
Utilizing these resources, businesses can:
- Prepare for Increased Demand: Adjust staffing and supply chains for the influx of visitors.
- Enhance Branding & Signage: Ensure high visibility with draft-related promotions.
- Engage in Community Partnerships: Collaborate with other businesses for joint marketing efforts.
Social Media Strategies to Maximize Reach
To fully leverage the Draft’s massive audience, businesses should implement targeted social media strategies leading up to and during the event:
Pre-Draft Hype
- Hashtag Usage: Use trending hashtags like #Draft2025, #GreenBayDraft, DraftGB, #PedalToTheDraft, #LoveGB, #ValleyDraftExperience to increase visibility.
- Behind-the-Scenes Content: Share preparation efforts, from designing special menus to stocking up for the event.
- Influencer Partnerships: Collaborate with local sports influencers and food bloggers to promote draft-related offers.
During the Event
- Live Updates & Engagement: Post live updates, polls, and interactive content to keep audiences engaged.
- User-Generated Content: Encourage customers to share their draft experiences at Valley businesses with branded hashtags.
- Exclusive Social Media Deals: Offer limited-time discounts or freebies for fans who engage with your posts.
Post-Draft Follow-Up
- Recap Videos & Highlights: Share success stories, customer testimonials, and behind-the-scenes footage from the draft weekend.
- Loyalty Incentives: Introduce post-draft specials to keep visitors coming back.
- Email & Social Media Retargeting: Stay connected with new customers through retargeting campaigns.
Don’t be Mr. Irrelevant
The 2025 Draft presents a once-in-a-lifetime opportunity for Valley businesses to drive sales, enhance visibility, and strengthen community ties. By utilizing the Valley Draft Playbook, leveraging business resources, and implementing strategic social media campaigns, you can ensure a successful and profitable draft season for your business!
Is your business ready for the draft? Download the 2025 Valley Draft Playbook today and start planning for success!
