Why Join

Why Join

[tile title="Finest Ingredients" content="Get the best quality and value. We’ll put 60 years of purchasing “know how” into customized strategies that deliver the most for your money." link="/finest-ingredients/" image="/wp-content/uploads/2016/04/ingredient.svg"]

[tile title="Annual Dividends" content="Share the profit! Get an annual cash dividend based on your order volume. The more you do, the more you get." link="/annual-dividends/" image="/wp-content/uploads/2016/04/dividend.svg"]

[tile title="Long Term Rewards" content="Receive 5% annual interest on your portfolio of long-term certificates. After 15 years, certificates come back to you in cash." link="/long-term-rewards/" image="/wp-content/uploads/2016/04/rewards.svg"]

[tile title="Member Loyalty Points" content="Earn travel, merchandise or custom rewards of your choosing through this vendor-funded incentive program. Redeeming points is easy!" link="/all-pro-points/" image="/wp-content/uploads/2016/04/points.svg"]

[tile title="Volume Commitment" content="Earn extra discounts and increase your buying power by committing to a specified business volume. You'll increase all other benefits, too." link="/volume-commitment/" image="/wp-content/uploads/2016/04/discount.svg"]

[tile title="Membership Perks" content="Get VIP treatment at our annual meeting, trade fair, social events and educational programs. Be part of our professional community!" link="/membership-perks/" image="/wp-content/uploads/2016/04/membership.svg"]

[tile title="Business Services" content="Get special pricing on day-to-day business services like shipping as well as expert management help with money, investments and operations." link="/business-services/" image="/wp-content/uploads/2016/04/businessservices.svg"]

[tile title="Modern Warehousing" content="Our facilities and technology maintain inventory in peak condition. And if you need temperature-controlled warehousing, we can help." link="/modern-warehousing/" image="/wp-content/uploads/2016/04/warehousing.svg"]

[tile title="Custom Delivery" content="Our own trucks and highly trained drivers mean exceptional service. Your schedule and needs come first. We'll even put your order on your shelves." link="/custom-delivery/" image="/wp-content/uploads/2016/04/delivery.svg"]

[tile title="Exceptional Service" content="Our people will get to know your business and provide a quality of  personalized service that others can't match, saving you time and money." link="/exceptional-service/" image="/wp-content/uploads/2016/04/customerservice.svg"]


VCA uses the collective strength of our members and customers to secure the best value from our suppliers. Our pricing is always competitive. We can also offer our members extra savings through: Off-Invoice Discounts on select items. When we get a great deal, we pass the savings on to you. Volume Discounts when you agree to buy more. When we buy in larger quantity, we get a better price. When you commit to bigger volume, we can leverage that promise to deliver more for less.


VCA member discounts can help improve your business and its profitability. Find out if you qualify for membership.

Annual Rewards


When you're a member, you get a profit share distribution every year. Part of this reward goes to you directly in cash and part is put into your long-term Patronage Certificate Account.

Like any dividend, the return varies from year to year. Your distribution also depends on how much business you do with us. In our 66 years of operation, we have NEVER failed to pay dividends.

Every year, our members get a check that includes: Direct Payment equal to 25% of that year's Dividend. The remaining 75% is added to your Patronage Certificate account which currently pays

5% Interest on your existing Patronage Certificates annually.

These annual rewards can make a big improvement in your bottom line and put money in your pocket. Find out if you qualify for membership.


Long Term Returns

VCA members build equity through Patronage Certificates. Every year, 75% of your distribution dividend is converted into these instruments. In the following year, you get paid 5% interest on the Certificates in your account.

Your Patronage Certificates mature after 15 years. Then, they are paid back to you in cash. Of course, during that 15-year period, that Certificate will have also paid you more than its cash value in annual interest!

These long-term member benefits can create a more secure financial future. Find out if you qualify for membership.

Premium Privileges

VCA members also earn extra rewards through our Member Loyalty Points Program. You earn Member Loyalty Points through qualified purchases of ingredients and supplies. When you accumulate enough points, you can redeem them for:

  • Ingredients and supplies
  • Non-baking merchandise
  • Travel and vacation
  • Clothing, jewelry, or almost anything else you want!

VIP Treatment

Members are invited to yearly business events such as our Annual Meeting in May and our Food Show in Green Bay in August. Both offer professional networking and growth as well socializing in very comfortable surroundings. There may even be tickets to a pre-season game at Lambeau Field.

Bakery Tech Our members also get priority admission to our programs at our professional education facility as well as reduced fees and tuition costs when available. Click here to learn more

Plus, VCA is always adding new benefits that further increase the value of membership. Find out if you qualify for membership.

Business Services

Being a great baker is important, but being competent in business can make the difference between success, survival and failure.

VCA has established ties with both conventional businesses and co-op organizations that can benefit our 400+ members. Through these relationships, you can get either free or deeply discounted access to important business advice, services and products including:

  • Business Services
  • Financial planning and investing
  • Human resources management
  • Marketing and promotion
  • Group insurance
  • Credit card transaction services
  • Shipping Office supplies

For a lot of our small bakery members, some of these services would simply not be affordable on an individual basis. For larger organizations, these services can have even greater bottom line benefits. And VBCA is always looking for ways to help you improve the business side of your operation. Find out if you qualify for membership.

How to Join

If your baking operation has a solid financial history and spends at least $25,000 for ingredients and supplies a year, you may qualify for VBCA membership. Joining is easy. There's a simple interview and application process followed with a standard background check. You'll also have to invest in five shares of our common stock at $100 per share. Then you can begin enjoying the benefits of being a VBCA member and part of a professional community with ties to more than 400 businesses. If you qualify, a VBCA representative will be happy to explain all the benefits of membership at your convenience, and help you with the application process.


Our customers and members have the best perspective on the benefits of VBCA membership. Consider what's said in these testimonials.

[tile title="Reducing our costs" content="They helped us create a more secure financial future -Eric Olesen, Co-Owner, O&H Danish Bakery, Racine, WI" link="/bakers-supply/why-join/university-avenue/oh-dansih" image="/wp-content/uploads/2016/03/tst_OHBakerysmall.jpg"]

[tile title="A better price" content="A better price and more of what I need…
-Tom Siewert, General Manager, Clasen’s European Bakery, Middleton, WI" link="/bakers-supply/why-join/Clasen" image="/wp-content/uploads/2016/03/bt_gridsiewert.jpg"]

[tile title="Special Benefits" content="They're always working to keep me happy
-Paul Fassbender, Owner & Store Manager, University Avenue Market, Green Bay, WI" link="/bakers-supply/why-join/university-avenue/" image="/wp-content/uploads/2016/03/bt_gridfassbender.jpg"]

[tile title="Technical support" content="They Do More than Just Sell Me Products
-Wayne Krueger, Store Owner, Wayne’s Piggly Wiggly, Winneconne, WI" link="/bakers-supply/why-join/waynes-piggly-wiggly/" image="/wp-content/uploads/2016/03/bt_gridkrueger.jpg"]

[tile title="Our specialty supplier" content="Valley Bakers makes us feel important. -Eva Mosso, Owner and Manager, La Flor de Trigo Bakery, Milwaukee, WI" link="/bakers-supply/why-join/la-flor-de-trigo-bakery/" image="/wp-content/uploads/2016/03/bt_gridmosso.jpg"]

[tile title="Honest, accurate information" content="Honest information and reliable advice -Tom Posanski, Head Baker, Miller Bakery, Milwaukee, WI" link="/bakers-supply/why-join/miller-bakery/" image="/wp-content/uploads/2016/03/bt_gridposanski.jpg"]

[tile title="Exceptional service" content="Valley Bakers Is Head and Shoulders Above the Rest. -John Scheidt, President, The Donut Hole/Huron Mountain Bread Company, Marquette, Michigan" link="/bakers-supply/why-join/the-donut-hole/" image="/wp-content/uploads/2016/03/bt_gridscheidt.jpg"]

[tile title="Fast, friendly response" content="Valley Bakers is one heck of an organization! - Mark Paielli, VP of Operations, Paielli's Bakery, Kenosha, WI" link="/bakers-supply/why-join/paiellis-bakery/" image="/wp-content/uploads/2016/03/bt_gridpaielli.jpg"]

[tile title="Helps us be successful" content="Valley Bakers helps us be successful. -Rick Simon, President, Simple Simon Bakery, Appleton, WI" link="/bakers-supply/why-join/simple-simon-bakery/" image="/wp-content/uploads/2016/03/bt_gridsimon.jpg"]

[tile title="Expert advice" content="The benefits of membership are endless. -Derek VanAlstyne, Owner and Head Baker, Sweet Creations Bakery, Slinger, WI" link="/bakers-supply/why-join/sweet-creations-bakery/" image="/wp-content/uploads/2016/03/bt_gridalstyne.jpg"]