Strengthening the Customer Experience at Valley: A New Chapter Begins

Valley Cooperative Association

Elevating Every Interaction: Meet Our Director of Customer Experience

Jodie Klopfer – Director of Customer Experience

At Valley, our purpose is rooted in partnership. We believe that your success measures our success, which is why we’re excited to announce a bold new step in our commitment to serving you better.

We are proud to announce the expansion of Jodie Klopfer’s role as our Director of Customer Experience. We are enhancing every part of your journey with Valley. With more than seven years of experience on our team and a deep understanding of sales, customer service, and internal systems, Jodie is uniquely equipped to ensure that your experience with Valley is seamless, consistent, and rewarding.

Why This Role Matters to You

As a member-owned cooperative, your needs shape our priorities. Our Director of Customer Experience will focus on:

  • Simplifying how you do business with us
  • Anticipating your needs before they arise
  • Delivering solutions that exceed expectations
  • Fostering trust and confidence at every touchpoint

Whether it’s system, quality, product, or performance related, this role was created with one purpose: to serve you better.

Turning Feedback into Action

We are building a company culture that genuinely listens to its customers and members. Your feedback is invaluable in helping us:

  • Identify and eliminate process gaps
  • Improve order accuracy and delivery experiences
  • Increase customer satisfaction and retention

Part of Jodie’s mission will be to drive data-informed improvements, ensure cross-functional collaboration, and champion the “Voice of the Customer” at every level of the organization.

A Strategic Focus on Customer Success

The Director of Customer Experience will oversee the entire customer journey, aligning our people, processes, and platforms to deliver:

  • Order accuracy
  • Smarter, more personalized service
  • Faster resolution times
  • Stronger member engagement and retention

Key metrics we’ll be measuring at all times to ensure these areas are performing include customer churn, invoice accuracy, and satisfaction scores.

Help Shape the Future

We invite you to take part in this journey. Whether through surveys, emails, or casual conversations, your feedback is our roadmap. By sharing your experience, you help us grow stronger together.

Want to make Valley aware of something directly?
Please email us anytime at feedback@valleybakers.com. Your insights help us improve and prioritize what matters most to you.

Thank you for choosing Valley. We’re honored to be part of your business — and even more excited for what’s ahead.

Valley Cooperative Association

Passionate about the cooperative model and its impact on businesses, Valley Cooperative Association (VCA) provides valuable insights on membership benefits. From reducing costs and expanding market opportunities to enhancing supply chain efficiency, VCA aims to educate and inform customers and members about the cooperative’s available services. With a commitment to sharing industry news and trends, VCA helps businesses stay competitive and informed in an ever-changing market.