Let’s talk about brewery marketing tips for summer. With the change of season comes a change in thirst from your brewery customers and the experience they desire when enjoying a cold beer in the warm sun.
Summer is a special time of year… the days are longer and everyone is out and about. As your partners on this brewing journey, we wanted to share a few simple marketing ideas for your brewery this summer to help your taprooms thrive when the sun is shining!
Here are a few ways to market your brewery and make this summer your best one yet!
Fuel your sales with these 7 actionable brewery marketing tips for summer.
1. Promote your outdoor seating and yard games
The summer season is short here, and your customers are looking to soak up the great outdoors for as long as they can! Consider how you can make your outdoor areas more inviting. This could involve comfortable seating, maybe some shade with umbrellas or a simple awning, and perhaps some fun outdoor games. Plus, creating a relaxed and enjoyable atmosphere encourages your customers to stay a little longer. Highlight these features on your social media and website as a key benefit and reason to visit your brewery this summer.
2. Spotlight Your Summer Brews
Just like bakers bake with the fruits of the season – a strawberry pie in June, a pumpkin loaf in October – think about what summer tastes like in a glass. Experiment with lighter, fruit-forward beer styles. Think light crisp lagers, wheat beers with a hint of citrus, or even a refreshing sour with local berries. These limited-time brews create a buzz and attract customers looking for something new. Need help sourcing seasonal ingredients? We’ve got you covered!
3. Engage with Local Events and Partnerships
Explore opportunities to connect with local community events like summer fairs, farmer’s markets, or even sports leagues. Having a presence at these gatherings increases visibility for your business and shows you’re an integral part of the fabric of the community. Consider partnering up with nearby businesses for a cross-promotional opportunity – good for them, and good for you!
4. Offer Diverse Refreshment Options
Summer heat calls for more than just beer! Think about offering some non-alcoholic alternatives like a house-made lemonade or infused waters. This helps to expand your customer base. And don’t forget the snacks – side note, we can help you source some tasty taproom snacks. Simple, summer-friendly food options or partnering with a local food truck can make your brewery a go-to spot for a light bite and a cool drink, beer or not.
5. Host Engaging Summer Events
Create memorable experiences at your taproom. A casual brewery tour followed by a tasting in the beer garden, an outdoor movie night, or theme trivia evenings provides added value and encourages repeat visits. Promote events through your email list, website, and social media channels.
6. Leverage Untappd Effectively
Untappd is a digital gathering place for beer lovers. Make sure that your brewery’s profile is up to date with all your summer brews and special events! Encourage your customers to check in when they visit and engage with reviews and comments. Consider running Untappd-specific promotions or highlighting positive feedback on other social media platforms. It’s a great way to connect with people who are passionate about good beer, like you!
7. Make it Easy to Find You, Wherever They Are
In summertime, people are on the go! Make sure that your brewery information – hours, locations, summer event schedule – is easy to find online, especially on mobile devices! Accurate online listings, whether it be your website, Google Business Listing, social media channels, or Untappd, are crucial for both locals and tourists discovering your brewery.
Takeaway:
Summer presents a prime opportunity for your craft brewery to market and attract new customers and engage your existing base through strategic marketing efforts that embrace the season’s spirit.
As you gear up for a busy summer, remember that Valley is here to support your every need. From sourcing even the most unique ingredients for your innovative summer flavors to providing valuable resource support and ensuring your cold storage and transit requirements are met, we’re committed to helping you make this your most successful season yet. Reach out to us today to explore how we can partner in your summer initiatives!
