Our Beginnings

The idea of a baker's supply cooperative came from Frances E. Quigley. After serving in World War II, Fran became a bakery supply salesman in Neenah, Wis. The end of price controls had led to dramatic price rises for ingredients and supplies. The small bakers Fran served were reluctant to pass those increases on to customers. They needed a way to lower their costs. Quigley suggested they combine their purchasing power in a cooperative. This would also allow them to reduce time and expense spent on ordering, storing and delivery. To Fran's small bakery customers, the idea made sense.

Taking Root
With Fran leading the way, Valley Bakers Cooperative Association was born. The idea took off and the co-op began a steady climb. VBCA has been offering a cost-effective method for members to buy supplies and stay competitive ever since.

Quigley attributed the co-op's success to those he worked with: “I must admit to a feeling of amazement and gratification at the growth and success of VBCA. There are many, many people who have been responsible for making this all happen... [VBCA] has a staff of well-qualified, dedicated people in all departments, who are making contributions to VBCA's continuing success.”

A Record of Service
VBCA now has more than 420 member-owners operating more than 800 business locations. Members include retail and wholesale bakeries, supermarket bakeries, donut shops, pizza restaurants, candy makers, institutional food service companies and others.

Frances E. Quigley
In 2003, Fran passed away in Mesa, Ariz. He was 87 years old. He was born in Iowa in 1915; he served in the U.S. Army in Germany during World War II. His vision and tireless energy transformed VBCA from a fledgling idea into an influential force in the baking industry in Wisconsin — and beyond.

Charles T. Worthington
Chuck served as our Chief Operating Officer for nearly two decades until his unexpected death in 2001. With wife Judy by his side, Chuck was the heart and soul of VBCA. His contributions included expanding our product offering, adding cold storage, and launching Bakers Supply and Progressive Warehousing. His innovation and leadership was central to making VBCA what it is today.